New Hair Clients in St. Petersburg, FL
New to The Grove? We’ve made your first hair appointment simple.
Instead of trying to figure out which cut, color, gloss, treatment or combination of services to book, start by choosing the New Guest Session that most closely matches your hair goals. Every session includes time for a thoughtful consultation so we can get to know your hair, talk through what you want, and create the right plan together.
Find Your First Hair Session
Choose the session that most closely matches your hair right now and what you’d like to accomplish. You don’t need to know exactly which salon services you need — that’s what your consultation is for.
The Cut Session
For a fresh start with your cut.
Perfect if you’re happy with your current color but ready for a new shape, healthier ends or simply want to find your new stylist.
We’ll take the time to understand your hair texture, how you normally wear and style it, what has and hasn’t worked for you in the past, and what you’d like your haircut to do for you.
Recommended maintenance: Every 4–8 weeks, depending on your cut, length and how you prefer it to grow out.
[BOOK THE CUT SESSION]
The Color Session
For fresh, beautiful color from roots to ends.
Perfect if you’re looking for one beautiful all-over shade, want to deepen or enrich your existing color, or need consistent gray coverage from roots through your lengths.
Your stylist will customize your shade based on your natural color, existing color, hair history and the result you’d like to maintain moving forward.
This session does not include highlights, blonding, major color changes or color corrections.
Maintenance: Approximately every 4–8 weeks depending on your shade, natural growth, gray coverage and desired result.
Optional Haircut +$55
[BOOK THE COLOR SESSION]
The Refresh Session
For the guest who likes her color — it just needs a little attention.
Perfect if it’s been a few months since your last appointment and you want to bring your existing color back to life without making a major change.
This session is ideal for soft gray blending or coverage, a gloss or tonal refresh, or a little face-framing brightness. We’ll determine what will make the biggest difference during your consultation.
Maintenance: Approximately every 6–12 weeks depending on your color, gray blending and how lived-in you like your result.
Optional Haircut +$55
[BOOK THE REFRESH SESSION]
The Dimensional Session
For brightness, dimension and beautifully lived-in color.
Choose this session if you’re looking for highlights, blonding, dimensional color or a brighter, more noticeable change.
Your stylist will customize the placement and amount of dimension based on your starting point, desired brightness and how you want your color to grow out. Whether that means strategic brightness or more extensive blonding, we’ll create the plan together during your consultation.
Maintenance: Approximately every 8–16 weeks depending on your color placement, desired brightness and how lived-in you want your result.
Optional Haircut +$55
Additional blonding time or product may be recommended after consultation.
[BOOK THE DIMENSIONAL SESSION]
Every New Guest Hair Session Includes
Your first appointment is intentionally different. We reserve extra time to get to know you, understand your hair and create a plan that makes sense beyond your first visit.
A 30-Minute Consultation
No rushed conversation while we’re already mixing color.
We’ll talk about your hair history, scalp and hair concerns, inspiration, lifestyle, styling habits, budget and how often you realistically want to return to the salon.
Then we’ll agree on the plan before we begin.
Scalp + Hair Detox
Every first visit starts with a clean foundation.
We’ll remove excess buildup from the scalp and hair so we can start fresh while keeping scalp health at the root of your hair-care experience.
Shampoo + Scalp Massage
Consider this the part where your hair appointment starts feeling a little more like The Grove.
Enjoy a thorough cleanse and relaxing scalp massage designed to give you a moment to slow down while we care for your scalp and hair.
Blow Dry + Finished Style
Every session finishes with a professional blow dry and style so you can see your finished cut or color the way it was intended to look.
Not Sure Which Session Is Yours?
You don’t have to know salon terminology to book your first appointment.
Choose the session that sounds closest to where your hair is now and what you’d like to accomplish. Your consultation is built into your appointment so we can confirm the right plan together before we touch your hair.
Meet Your Stylist
What to Expect at Your First Hair Appointment
01. We’ll Talk First
Your first 30 minutes are reserved for consultation. We’ll talk through your hair history, goals, inspiration, lifestyle and how often you actually want to visit the salon.
02. We’ll Create Your Plan
Together, we’ll confirm what makes sense for your hair today and create a plan that considers both your desired result and the maintenance that comes with it.
03. Then We’ll Get to Work
Once we’re both comfortable with the plan, it’s time to relax. We’ll take care of the rest — and make sure you leave knowing exactly how to maintain your hair moving forward.
Healthy Hair Starts at the Root
Beautiful color and a great cut are only part of the picture. At The Grove, we believe healthy-looking hair starts with a healthy scalp.
That’s why scalp care is woven into your first visit. We take the time to notice buildup, dryness, excess oil and other signs that your scalp may need a little more attention — then help you create a routine that supports both your scalp and your hair between appointments.
Because your best hair shouldn’t just look good when you leave the salon. It should have a healthy foundation to keep growing from.
Frequently Asked Questions
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Choose the Session that sounds closest to your current hair and your goals. Your first 30 minutes are reserved for consultation, so we’ll confirm your service, maintenance and plan together before we begin.
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Absolutely. A customized haircut can be added to any color Session. The Cut Session already includes your haircut.
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Color corrections and major transformations are not included in our New Guest Sessions and require a consultation before booking. This gives us a chance to see your hair, discuss your color history and determine the time and services needed to safely reach your goal.
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Come with your hair clean, dry and detangled, preferably washed within the last 1–2 days. Avoid heavy oils, dry shampoo or styling products before your appointment so we can accurately assess your hair and scalp.
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Our New Guest Sessions are designed to make pricing easier to understand before you arrive. Choose the Session that most closely matches your goals and we’ll confirm your plan and price during your consultation before your service begins.
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Before you leave, your stylist will recommend when to return and which service to book next. From there, you’ll book from our regular hair menu based on the maintenance plan we created together.
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We’re happy to help. Email us at info@thegrovestpete.com with any questions before booking, and a member of our team will get back to you within 48 hours.
Ready for Your First Hair Appointment?
Your healthiest, happiest hair starts here. Choose the New Guest Session that feels closest to your goals, and we’ll take it from there.