New to The Grove?

Beauty and wellness, all in one place in St. Petersburg, Florida.

Whether you're here for your skin, hair, scalp, brows or lashes, your first visit should feel easy. Explore what brought you to The Grove, find the experience that feels right for you, and we'll take it from there.

hair salon in St. Petersburg Florida

Find Your First Visit

Where beauty meets restoration. Explore our services and find the experience that feels right for you.

  • Expert brow shaping, waxing, tinting and brow laminations customized to your natural features. From a simple brow cleanup to fuller, softly defined brows, every service is designed to create polished shape and definition without looking overdone.

  • Reset, recharge and recover in our private infrared sauna and cold plunge suite. Move between restorative heat and refreshing cold at your own pace in a completely private space designed for relaxation, recovery and an intentional moment to yourself.

  • Customized facials and advanced skincare designed around your skin, not a one-size-fits-all protocol. From barrier-supportive facials and acne care to Korean skincare, peels, dermaplaning and skin infusions, we blend plant-based ingredients, modern techniques and restorative touch for healthy, radiant skin.

  • Inspired by Japanese head spa rituals, our deeply relaxing experience combines scalp cleansing, steam, massage and targeted care to support a balanced, healthy scalp and healthier-looking hair. Part scalp treatment, part total escape.

  • Thoughtful cuts, lived-in color, dimensional blonding and styling with healthy hair and scalp at the root of it all. Every service is customized to your hair, lifestyle and goals for beautiful results that feel effortless and completely you.

  • Our Korean lash lifts create beautifully lifted, defined lashes with a soft, natural finish. Customized to your natural lashes and eye shape for brighter, more open eyes without the daily curl or mascara.

  • A calming, immersive experience that uses therapeutic sound vibrations to quiet the mind and reset the nervous system. Perfect for stress relief, deep relaxation, and emotional balance.

Ready to Explore?

Find the experience that feels right for you, learn more about your options, and discover what to book for your first visit.

Explore Facials

Explore Hair

Explore Head Spa

Explore Brows 

Explore Sauna & Cold Plunge

Explore Lashes

Explore Hair Restoration Program

Explore Sound Healing

Your First Visit to The Grove

New here? We’ve made getting started simple. Find what feels right for you, reserve your appointment online, and we’ll take care of the rest.

Find Your Experience

Explore our services and choose what brings you in. Not sure where to start? We’re always happy to help guide you.

Reserve Your Visit

Choose your provider and appointment time and book online. New hair guests will start with a New Guest Session so there’s plenty of time to consult and create the right plan.

shop skincare at the grove

We’ll Take It From Here

Come in, settle in and let us do what we do best. Your experience will be customized around you, your goals and what you need that day.

Book Your First Visit

Loved by St. Pete

  • “Absolutely incredible service with my head spa at The Grove, with Brenda! She did an amazing job explaining the process, and the entire experience was super relaxing and beautiful. Gorgeous attention to detail in the whole place.” - Joelle

  • "Did a shampoo and blow out with Mia today and it was super relaxing and lovely. Loved the atmosphere and the products used smelled amazing and my hair is so silky and shiny. Mia gave me the best shampoo/scalp massage I’ve ever had and the blanket during the shampoo/blowout kept me warm and cozy- nice and thoughtful touches! Such a treat to do a little pampering on a Monday to prepare me for the week!" - Ellen

  • "Overall, 10/10 recommend. Brenda made it so easy for me to get excited about bringing my skin back to life! Will definitely be back."

    —Alyssa

  • "I just had the BEST facial of my life with Sienna at The Grove St. Pete. My skin is absolutely glowing—I can’t stop looking at myself! The space is cute, serene, and so welcoming."

    —Amber

  • "I had the lash lift and tint with Aurora today and it was perfect🤩 Aurora was super careful during the process so the lifting agent didn’t burn or irritate my eyes at all. The lift and tint are super natural and exactly the look I was going for. Highly recommend and would absolutely come back🥰"

    —Sarah

  • "I started my facial appointment with a lovely cup of hot tea in the very cozy waiting area. Fenris brought me back to her area and allowed me to get comfy. I had an 85 min facial with derma planing that was awesome! She is so nurturing and warm, really careful and took her time."

    —Tango

  • "Today I got a lash lift & tint done by Sienna and she was absolutely wonderful! She was very knowledgeable about the products they carry, and she gave me helpful tips on aftercare. As someone who likes to keep it natural, this is the perfect service to give you a subtle confidence boost."

    —Kelcey

Ready to Visit The Grove?

Your new favorite place for skin, hair, scalp and self care might be closer than you think.

Come see what’s growing at The Grove.

Book Your Visit

Before You Arrive

The Grove is located at 5411 16th St N, St. Petersburg, FL 33703, just one building from the intersection of 54th Ave N and 16th St N, near Northeast High School.

Parking

We have four parking spaces directly in front of The Grove, with additional parking available behind the building.

To access our back parking, turn onto 55th Ave N and take the first right into the alley. Follow the alley until you see the large The Grove sign — you’ve found us!

Accessible parking is available in the back parking area.

Please plan to arrive about 10 minutes before your appointment so you have plenty of time to park, settle in and enjoy your visit.