Where Wellness Takes Root

From rejuvenating head spa rituals and advanced skincare to lashes, brows, hair services, cold plunge, sauna, and sound healing. The Grove is St. Petersburg’s destination for intentional beauty and whole-body wellness.

Escape to The Grove 
Your Path to Wellness

 Beauty and wellness are rooted within.
Thoughtfully curated experiences support that foundation
through care for the skin, body, and nervous system.

A SPACE FOR BEAUTY, CARE,
AND COMING BACK TO YOURSELF

Ways to Experience The Grove

Five women wearing green aprons with 'The Grove' logo standing inside a spa or wellness center.

Created as a place to slow down and reset, each experience is designed to support balance, confidence, and lasting well-being through intentional, personalized care.

Thoughtfully Crafted Care

A woman with light brown hair sitting at a table with a bouquet of white flowers, looking up, against a plain brown background.

  • "Overall, 10/10 recommend. Brenda made it so easy for me to get excited about bringing my skin back to life! Will definitely be back."

    —Alyssa

  • "I just had the BEST facial of my life with Sienna at Bronze Fox Beauty. My skin is absolutely glowing—I can’t stop looking at myself! The space is cute, serene, and so welcoming."

    —Amber

  • "I had the lash lift and tint with Ashlee today and it was perfect🤩 Ashlee was super careful during the process so the lifting agent didn’t burn or irritate my eyes at all. The lift and tint are super natural and exactly the look I was going for. Highly recommend and would absolutely come back🥰"

    —Sarah

  • "I started my facial appointment with a lovely cup of hot tea in the very cozy waiting area. Sasha brought me back to her area and allowed me to get comfy. I had an 85 min facial with derma planing that was awesome! She is so nurturing and warm, really careful and took her time."

    —Tango

  • "Today I got a lash lift & tint done by Sienna and she was absolutely wonderful! She was very knowledgeable about the products they carry, and she gave me helpful tips on aftercare. As someone who likes to keep it natural, this is the perfect service to give you a subtle confidence boost."

    —Kelcey